Harnessing the Power of Benchmarks Numbers might not be everyone's cup of tea, but in the world of paid media, they’re the secret sauce to success. Today, we’re diving into a topic that can make or break your campaign: benchmarks. Imagine trying to build a skyscraper without a blueprint—chaos, right? That’s what running a campaign without benchmarks feels like. They’re your roadmap, your safety net, and your performance gauge all rolled into one. Without them, you risk wandering aimlessly,...