Surviving the Political Ad SurgeTips for Media Planners During the Election Election years are like Black Friday for media outlets—everyone's throwing big money at digital ad campaigns, especially on social media. Did you know political ad spending is expected to jump a whopping 86.7% from 2020 (source)? These political ads are targeting the same consumers you’re trying to reach for your brand. They have broad audiences and millions of dollars they are flooding the market with, so they are...