If you're only investing in one side of social media - paid or organic - you’re leaving results on the table. The truth is, brands need both to win on social. Relying on just one piece of the puzzle limits your reach, your results, and your ability to scale. Brands that win on social know how to strike the right balance between building community and driving performance.That balance starts with understanding the unique role each side plays. Organic and paid aren't in competition—they...