By Amy Hertsenberg

Mastering the Market

with Amy Hertsenberg

From emerging trends to core concepts, we'll break down complex topics into engaging, easy-to-understand discussions.

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2 months ago

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1 min read
Featured Post

25% Off CreatorCon 🎟️ — Why Creators Are Changing the Game

Want Smarter, Faster, More Authentic Marketing? Start with Creators. The creator economy isn’t a trend. It’s a transformation. And if you’re in marketing, media, or brand strategy, you need to be in the room where it’s being shaped. That’s why we’re heading to CreatorCon 2025, an event built for brands, marketers, and creators to connect, collaborate, and rethink how we work together. And because I’d love to see you there, here’s a little gift: use code MtM for 25% off your ticket. You won’t...

2 months ago

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1 min read

Why Paid + Organic Social Work Better Together

3 months ago

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1 min read

How We Avoid Overpromising (and Always Deliver)

3 months ago

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1 min read

The Secret to Better Ad Performance? Better Creative.

4 months ago

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1 min read

Choosing the Right Platforms for Your Media Plan

9 months ago

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3 min read

Harnessing the Power of Benchmarks

10 months ago

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5 min read

The Art of Defining Goals in Media Planning

12 months ago

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5 min read

What We Can Learn from Olipop.

about 1 year ago

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4 min read

Surviving the Political Ad Surge ⤴

about 1 year ago

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6 min read

Piecing Together the Perfect Media Plan

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